To score a Comp to Brooklyn Fashion Week sign up by This Weekend
Head to www.brooklynfashionfilmfestival.com sign up and share with your friends! NYFW always brings this question! Today I sent a tongue in cheek answer! There are 3-4 fashion events in Brooklyn alone www.BrooklynFashionWeek.com | www.williamsburgfashionweekend.com | www.BKfashionweekend.com | www.BrooklynfashionFestival.com (not sure they operate) in Brooklyn, There is also www.Queensfashionweek.com | harlem fashion week | Nolcha Fashion Week | Africa fashion Week NY | Couture Fashion Week Full Figured Fashion Week and several Local fashion weeks have popped up across the country ...
It's about the numbers... smaller fashion weeks have the same cost and less investment!
"REAL" trade shows traditionally DO NOT allow for consumer attendance! First up space is limited at events, but new independent shows need to cover their cost hence the tickets! In fact Your ebnt will not be listed on some industry list if others not considered "trade are allowed access1 Recently "bloggers have had access.. They are Now classified as "trade' ! Things are Changing and designers want to sell and so are working on solutions!
www.BrooklynFashionWeek.com | www.williamsburgfashionweekend.com and www.Queensfashionweek.com are run by designers {not sure on the others} in response to serving their needs... as such each show has it's own unique nature Let's face it technology and social media has changed things, and many new ways to sell have emerged, hence we have a "to trade" and "To consumer" component... Yes we expect designers to sell (at the least, set up so they can sell) designers decide what is available only to trade and what is available to consumers!
BTW contact the other individual events for their policy...
www.brooklynFashionweek.com has concentrated on industry related showings and presentation development! We want our designers to sellWe are actually a support group for designers... we provide designers with workshops and various support... including exploring new technology and better tools to show and sell!
The fact is Designers shows cost!We're trying to make this a free live online event ... for consumers and for trade. not just entertainment... Even then space is limited and bandwidth does cost! See http://bkstyle.brooklynfashionweek.com for sample of fashion films! Trade will be free and have exclusive access from their desk as well as be able to set up appointments with designers - Trade@BrooklynFashionweek.com Yes we plan separate formats... for trade and consumers, we believe that consumers need to understand that Fashion week is Not just an ENTERTAINMENT event! This is a BUSIENSS presentation! Imaging the public being allowed into the boardroom at a Fortune 500 presentation and more-so buying tickets... Sort of circus like... Before you get defensive many will NOT appreciate my attendance at their professional presentations, nor my hooting hollering or snapping image of their "brilliant" ideas and sharing to the world, before I have a chance to recoup their investment!
We also understand the entertainment value of the presentations and love showing to CONSUMERS... Consumer being the operative word! Check your closet how many pieces by local designers do you own! Look at a fashion crowd who's CONSUMING LOCAL DESIGN! If attendees buy from designers then their cost is justified... In short for us fashion is BUSINESS! We are Looking at the best way to allow our designers to present as well as their cost! Designers will Pay a small fee to help put this event on! So we need you to sign up and share with your list and encourage them to sign up and share with their list!Now for the consumer attendance
It will be much more than "watching a live simulcast of a fashion film with others... consumers will be able to shop the films as well as the designers full collections! Then there will be live salons and showings that bring the garment and the designer closer to you than expected! How well do you see the garments on a runway!
Real "trade" events do NOT charge attendees, the designers pay a hefty price! Local designers CANNOT afford that price! The average local designer will spend $4000 by the time she shows a collection.... If She does a major show that will rise to $10000 and above and local designers DO NOT have support! She will need another $4-5000 to bring one item to the retail market at a competitive price point(at the least)! So many Local designers sell but do NOT make a Profit! With that, I'll ask you if a fashion show cost, is expecting a comp "supporting" the designer. Your ticket is actually a contribution to building a designers brand and business... a vote of confidence as such and a significant one to! Spending builds the economy and this sector!
Simply put we need to understand that numbers count so If we get the sign up early and get sponsorships the bills are paid! Yes we can do this FREE... if not ... we'll need to pay the bills! BTW we have sponsorship and marketing opportunities for local businesses! Sponsors@brooklynfashionweek.com
As the numbers of interested increase (www.brooklynfashionfilmfestival.com) corporations will support allowing designers to produce, sell and yes AFFORD to cover the FULL cost of their presentations then we won't need to comp it will be free!
As for Live events within this these may be licensed to individual businesses who then control the list! So I'd really love for you to head to www.brooklynfashionfilmfestival.com sign up and share with your list!
L-R Oniren Designs Tope Adeyemo, PharaonicDesigns, Lily’s Beads, Gizelle NY, Unitee Designs, Janelle Stuart, Fashion Mirage, Janelle Stuart, Bweela Steptoe, Simon Duncan, IQ-Test NYC, Luminaa Designs, Rodney Alexander,Jahta
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Hope that answers your question without offending... feedback welcome!
