How does Technology affect your style!- Fashion NYC 2020 | As i See IT the next report!

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I'm updating the Fashion 2020,presentation! Please note this is a work in progress

review original presentation Notes http://www.demarketplace.com/blog/speaking/fashion2020/
Research new options
Put a call out to New companies Take the survey
Review sites
lay out presentation ( I'm using Google wave)
collate and hand to editor... (thanks so mauchFabian... as you see she has heer work cut out)
Select posting/publishing Options..suggestions are welcome.
Present at http://fashioningitbkstyle.eventbrite.com/
Present at F.AX.FASHION CAREER EXPO http://fashioncareersexpo2010.eventbrite.com/
Present at FashionCamp 2010 fall http://meetups.fashioncamp.org

In case you're wondering you can check the sidebar for my background information!

Fashion Tech is a broad spectrum... it is definitely much more than social shopping or wardrobe styling.. Technology is affecting every single aspect of Fashion PLM (product line management) from pre concept to post consumer support; Business administration to operational strategy, consumer or supplier management utilizes or needs tech products and services.

We can now connect offline and online, sync our mobile and web strategies... it's no wonder many say too much! But what does all this actually LOOK LIKE! How can and are Independent designers using "2D codes" and" Geo-location". NYC has both a prolific Fashion and Tech scene! Yet seldom do they meet so FashionCamp was developed.

This is not arbitrary information... I have 30 years in fashion and and a pseudo bckground in technology! Most important I have tested many of the theories (and over 1000 apps) since 2003/4.

Moreso This is personal as the mother od a 17 yr old graduating a New york hogh school with less that 30 minutes a day access to computer in his classroom, I understand that my son will fully entering his career in 2020! Yet his guidance counselors have no Idea of this and are advising him with that lack of knowledge and perspective!

WE'RE LOOKING FOR TANGIBLES! Examples that consumers can see, experience and relate to as how technology affects fashion, that means more than theories! This time we're looking for samples or working applications! We want those in attendence to experience what Fashiontech means! We want designers, Fashion professional and Hobbyist to get a hands on "FEEL" for what the technology can do ! It's what FashionCamp is about!

Memorial day weekend! I spent the weekend prepping to put every single aspect (and individuals) of the one-on-one communications in my projects on Google Wave! Simply putGoogle Wave is sweet!

Yet culture and personal habits make getting the local dressmaker or the production plant to use this (when they do not even consistently use emai) TOUGH! I have a source for digital printing for fabrics... not Spoonflower which while great does not meet the needs of small design companies... it is still a few month before we are set up to truly utilize this technology.

How will that affecta designer's aestethic... for that matter how will rapid prototyping such as Ponoko or Shapeways! The fact is few designer I know have heard of them! Those that do, have question, yet these companies current marketing startegies, see very little contact with the local Indie designer or fashion sector! But when in there Fashion NYC 2020 press release the mayor's Office counts the scope and potential and counts NYC design businesses at "more than" 800, I cannot blame a company that is not based in the US for miscalculating the market!

Technology has the ability to literally "light up" New York's fashion Scene... Life Dress itpblog.efuller.net Elizabeth Fuller FashionCamp's ITP Student Liason will present her thesis project! Get a close up of Dragon Skin and LED's

I've recently started exploring soft circuitry and discovered various new materials made possible with technology!

I am a fashion designer I use technology for research, design, communications and a whole lot more... I cannot yet use technology to measure and fit the actual garments on the consumer and since FIT is a huge part of my USP I also am aware that many apps that promise to be styling aids and help with fit, are little more than cool games with no significance on how the actual garments fit or sales! On the other hand the gaming sector is a great way to build brand awareness and customer loyalty! I am more optimistic about photogrammetry tools currently used for forensics and their adaptation and integration with 3d patternmaking software and augmented reality apps! In the end all have value and will change the way we "do fashion design, production and sales", but adaptation comes with outreach and education!

Which cost!

I also am fascinated by rapid

prototyping and what that will mean to my design scope and aestethic (photo- in a few hours- FashionCamp 2010 Laser cutting at Parsons nd 3D printing courtesy MAKERBOT

Social Networking... My Views on ssocial networking is not generally accepted... It is not new as a member of Brooklyn's Caribbean community... I hav seen social networks bring 3 million to Eastern Parkway each labor day and fill local "ftes with 2000 strong crowds... what is new in teh digital integration!

But ist is work and frankly has avery low roi with our target! At teh same tim eit reaches a broad audience, but few designers are set up for distance or volume sales! Thus Far no funding is being funnelled into support system.

In 2008 we distributed 5000 of these 2D code enabled fliers, Resulting in 3000 unique visitors and 85, 000 page views! We found that dispite heavy viral traffic, many Indie businesses are NOT Selling... or have no production of access to funding or financing... also of those who sold... profits were extremely low, following Social media Marketiing threads we see medium to large scale retailers with existing infrastusture reporting significant "results' (We're not sure of sales!)

So how is a Mom and Pop Business; an independent designer; a Seventh Avenue retailer or a high school student considering this career to make descions! How can you design clothing that fight exposure to UV rays if you have no idea that solarized fabrics exist! As great as Iphone Apps are they mean nothing to me if all my customers are on a Blackberry or on several different devices!

We ask "how does technology affect your style!" .Join us June 11th Fashioning IT BKSTYLE!™ an Internet Week NY Event partner RSVP

Fashion 2020-- part 2

Last year before the first FashionCamp we did a casual survey of the scope... much has changed in those few months and in preparation for FashionCamp 2010 in September and to help get a better view of what exists at the intersection of fashion and technology We're putting out an Open Call and a survey! ( to be posted on My Blog and presented at Fax Fashion Career Expo and Fashioning IT BKSTYLE!

Take the survey
https://spreadsheets.google.com/viewform?formkey=dGd0WE9jQ1AyQzdzT2gyVXRzRjBSVmc6MQ